Growing up in a family of architects, artists and designers, I’ve always had a knack for creative expression. The privilege to attend college led me to my second passion; research and analytics.
In December 2020, I will graduate from my Saint Josephs University in my home, Philadelphia, PA.
During my time at SJU, I was honored to accomplish and experience these facets below:
Erivan K. Haub School of Business Dean’s List
2019 – Current
Analytical
Creative
Clerical
A goal of mine that i’m proud to say i’ve met this past year.
Google Analytics Beginner Certified, MS Access, SQL proficiency, MS Excel
Hootsuite Platform Certified, Adobe Photoshop, Lightroom, Premire Cut Pro & Canva
Adobe Acrobat, CutePDF, SendinBlue, Mailchimp, Lead IQ, Smartsheet.
Marketing and Communications
Public Relations and Marketing Intern @ Breslow Partners
2019
During Winter break until late February, I received the opportunity to work for a full-service PR company in Rittenhouse Square, Philadelphia.
At Breslow Partners, I wrote and edited weekly email campaigns that achieved an average 14.93% open rate, compared to the MailChimp Industry standard of 10%. With MailChimp analytics I was able to track successes of email campaign improvements and present it to our client.
In addition, I co-managed the brand’s (@Southsquaremarket) social media accounts. In my time there, I totaled 814 impressions on Instagram.
Personal Blog
2019-Current
ERAS Assistant @ Educational Commission for Foreign Medical Graduates
In August of 2019, I was in search of an additional creative outlet after a busy summer of internships and summer courses. Here, I started a personal blog first instated as a fashion blog but has since evolved to a photography, editing and lifestyle blog with a focus on sustainability.
I have also captured analytics from my blog’s Instagram to determine which posts outperform and utilize the insight to continue to grow the blog.
Without much marketing experience yet, I developed a social media proposal for client outreach within my department. From being the first undergraduate hire five seasons ago, I noticed a missed opportunity in communication to new college hires. I initiated an outreach for college student employees to give them updates, work from home (at college) tips and weekly check-ins.
In addition, I worked on a team where we successfully quality assured over 100,000 medical student’s residency and fellowship application documents in a single season.
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