For the SJU business school capstone, I took a four-credit course in business policy. Our entire course is centered around a comprehensive enterprise-wide strategic plan for a company of our choice. In a team of 5, my team and I took on KB Home, an over fifty-year-old new home builder headquartered in Los Angeles, CA.
Below you will find a few excerpts of my writing from this plan and the appendix materials I created to go along with our paper and presentation.
To implement our strategy, I created a vision statement for KBH along with this graphic.
Executive Summary
I created a Gantt Chart for each of our strategies.
A breakdown of KBH's current value chain and my interpretation of it.
An organizational structure approach strategy for KBH.
A sample Facebook Ad for one of our strategies.